Adding your keywords to your site
Once you’ve identified the most appropriate keywords, you need to make sure that they’re added to the right places of your website.
You should add them to:
page titles — the text displayed in search results as the clickable headline for a given result
meta descriptions — a page description that is presented in search results as the main summary of the content
headings — the ‘signpost’ headers (H1, H2, H3 etc.) that guide readers through an article
page content — the main copy of your page
your URLs – the address of the page, i.e.,
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