Adding your keywords to your site Once you’ve identified the most appropriate keywords, you need to make sure that they’re added to the right places of your website. You should add them to: page titles — the text displayed in search results as the clickable headline for a given result meta descriptions — a page description that is presented in search results as the main summary of the content headings — the ‘signpost’ headers (H1, H2, H3 etc.) that guide readers through an article page content — the main copy of your page your URLs – the address of the page, i.e.,